The Direct Selling Association

Network Marketing in Hong Kong
Network Marketing (also known as: Direct selling) began to grow in the 1920s and was first developed in the United States after the World War II and the idea came to Hong Kong in the 70s.

According to the Global Direct Selling Statistics 2012 of World Federation of Direct Selling Associations (WFDSA), Network Marketing companies operate in more than 60 countries with over 89 million distributors working in the industry and generated a total global sales amount of US$167 billion.

The Direct Selling Association of Hong Kong
Founded in 1979, the Direct Selling Association of Hong Kong (HKDSA) is a trade association of Network Marketing companies in Hong Kong. In addition, the association is a also a member company of the WFDSA. One of the major objectives of establishing the HKDSA is to enhance the business ethics of direct selling companies and the distributors so as to protect the interest of the consumers and the general public. Based on the statistic in 2013, there are over 300,000 active Distributors under HKDSA and the sales amount generated is more than HK$41 hundred million.

NU LIFE Hong Kong is a member of HKDSA. Our founder, Mr. Nasser Khan was appointed as the Chairman - Membership Committee from 2010 to Present.